AR for Entertainment: Combining Reality and Fantasy

June 22, 2021

Introduction

Augmented Reality (AR) is a technology that merges the physical world with digital content, providing a unique and immersive experience for users. AR is finding its way into various domains like entertainment, retail, education and more. In this post, we will focus on AR for entertainment, and compare some of the best AR entertainment options currently available, with a focus on the technology behind it.

Comparing AR Entertainment Options

Pokemon Go

Pokemon Go is an AR-based mobile game that became hugely popular soon after its launch in 2016. In the game, players walk around in the real world to find and catch virtual creatures called Pokemon. The AR technology used in the game merges the digital Pokemon with the real world environment using the mobile phone camera.

Holoride

Holoride is a virtual reality (VR) and AR-based technology by Audi, which provides passengers with an immersive and interactive experience during their commute. The AR technology used in Holoride tracks the speed and movements of the car, and calibrates the virtual content to provide passengers with a realistic and immersive experience.

The Void

The Void is a mixed reality (MR) entertainment center that uses physical sets, virtual reality and AR technology to provide users with a unique and immersive experience. At The Void, users wear a VR headset with AR embedded, which allows them to interact with the physical environment in real-time.

Comparison Results

Although the above options are quite different from each other, they all use AR technology for entertainment. Pokemon Go uses a simpler implementation of AR technology and is accessible to anyone with a smartphone, while Holoride and The Void use more advanced and specialized AR technology to provide a more immersive experience.

Conclusion

AR for entertainment is the future of online gaming, theme parks, and more. With the rise in popularity of AR technology, we can expect to see more advanced and specialized entertainment options in the future.

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